Vitamins your kid beg for, not fights over.
Your kids new favorite
One for mornings, one for bedtime — built to work together or stand alone.
Smarty Hugs Bundle
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Smarty Hugs Kids Morning Liquid Multivitamin
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Smarty Hugs Kids Nighttime Liquid Multivitamin
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We made kids' vitamins, like, ridiculously easy.
Flavor They Ask For
Real strawberry mint and blueberry flavors — tastes like a treat, works like a vitamin.
Shake. Pour. Done.
One quick liquid serving, straight from the spoon or mixed into a drink they already love.
Built for the Whole Day
Smarty Hugs AM for mornings, Smarty Hugs PM for bedtime — two formulas, one routine.
11+ VITAMINS & MINERALS · 47 SERVINGS!
Clean by design, not by accident.
Every Smarty Hugs formula is made without dyes, soy, dairy, gluten, or nuts, and manufactured in a GMP-certified facility.
Dye-Free
Soy-Free
Dairy-Free
Gluten-Free
Nut-Free
Vegan
Everything a growing morning needs.
Iron, folic acid, and a full B-vitamin complex, plus vitamin C and D3 — in a strawberry mint liquid that takes seconds, not a standoff.
Subscribe & save 15% — cancel anytime.
Bedtime nutrition, made easy.
Magnesium glycinate, L-theanine, chamomile, and lemon balm come together in a Blueberry Dream formula built for the wind-down window before sleep — no melatonin required.
Subscribe & save 15% — cancel anytime.
The Details Parents Ask For
Ingredients & Allergies
Smarty Hugs (AM): Iron, folic acid, manganese, and a full B-vitamin complex, plus vitamin C and D3, in a strawberry mint base.
Smarty Hugs PM: Magnesium glycinate, L-theanine, chamomile extract, lemon balm extract, choline, and vitamin B6, in a Blueberry Dream base.
Both formulas are dye-free, soy-free, dairy-free, gluten-free, nut-free, and vegan.
Directions & Dosing
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Safety Information
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Kids Need Nutrition More Than Ever
of kids don't eat enough vegetables to meet their daily nutrient needs.
parents say bedtime routines are their family's hardest part of the day.
is about how long it takes to give a Smarty Hugs liquid serving.
What Parents Are Saying
"My daughter actually asks for her 'pink vitamin' every morning."
"The nighttime one has become part of our whole bedtime routine."
"Love that there's no melatonin in the PM formula."
Real Families. Real Hugs.
Get 15% Off Your First Hug
Sign up for morning-and-night vitamin tips, new flavor drops, and a welcome discount.